Velvety
A refined e-commerce website for Velvety Couture, a Dubai-based luxury fashion label, showcasing its occasion dresses, kaftans, and seasonal collections through an elegant and easy-to-shop digital experience.
A Digital Experience Built for Velvety
Velvety Couture designs luxury occasion wear with custom sizing, with boutiques at DIFC Gate Avenue in Dubai and Yas Mall in Abu Dhabi. The online store brings that boutique experience to every screen, with a smooth path from browsing to checkout.
- Industry
- Fashion & Luxury Retail
- Services
- UI/UX Design · E-commerce Development · SEO
- Country
- UAE
- Tech
- Shopify · Liquid · HTML5 · CSS3 · JavaScript
Simplifying
Complex Information
A large range of dresses, kaftans, and collections is organised into a clear shopping journey, so customers can find the right piece quickly.
Clear Navigation
Shop, Collections, Kaftans, and On Sale sit in a simple menu with a collection dropdown.
Collection Structure
Named collections such as Aurea, Liora, and Flow make seasonal ranges easy to explore.
Product Presentation
Two-image product cards, prices in AED, and size options help shoppers decide fast.
Custom Sizing
A Custom size option sits alongside XXS to XL for made-to-measure orders.
Trust & Social Proof
Google rating, client testimonials, and celebrity features build confidence.
Responsive Design
Flexible layouts keep browsing and checkout smooth on mobile, tablet, and desktop.
Designed for Clarity & Impact
Typography
Marcellus
- Regular
Karla
- Regular
- Bold
Color Palette
- 000000 - Primary
- BA8E2C - Secondary
- FFFFFF - Accent Color
What We Delivered
iTrobes built a premium Shopify store for Velvety Couture that combines elegant design, smooth shopping features, and responsive performance across devices. The store presents dresses and kaftans by collection, with custom and standard sizing, a wishlist, a slide-out cart, and a simple checkout in AED. Store locations, customer reviews, and social feeds sit alongside the products to build trust and bring shoppers into the boutiques.
- Responsive Store
- Secure Checkout
- Collection Navigation
- Elegant Design
- Smart Shopping Tools
- Future Expansions
SEO & Digital
Visibility
The store was structured using SEO best practices to improve search visibility, product discoverability, and overall performance.
Product Schema
Price, availability, and rating markup helps products stand out in search results.
Collection Landing Copy
Seasonal collections like Liora and Aurea get descriptive intros that rank for style searches.
Reviews & Ratings
Google rating and customer testimonials add trust signals shoppers look for.
Local Boutique Search
DIFC and Yas Mall store details support "near me" searches in Dubai and Abu Dhabi.
Visual Discovery
Descriptive image alt text and Instagram links help shoppers find looks visually.
Our Other Projects
Smart software solutions designed to simplify operations and drive business growth.
